Front cover image for The design of everyday things

The design of everyday things

Donald A. Norman (Author)
"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them"-- Provided by publisher
eBook, English, 2013
Revised and expanded edition View all formats and editions
Basic Books, A Member of the Perseus Books Group, New York, 2013
dissertations
1 online resource (xviii, 347 pages) : illustrations
9780465072996, 9780465003945, 9781541698321, 9781306432771, 9780465067091, 0465072992, 046500394X, 1541698320, 1306432774, 0465067093
860902830
The psychopathology of everyday things
The psychology of everyday actions
Knowledge in the head and in the world
Knowing what to do : constraints, discoverability and feedback
Human error? no, bad design
Design thinking
Design in the world of business
English