The four : the hidden DNA of Amazon, Apple, Facebook and Google
Scott Galloway (Author)
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compaƯnies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four
viii, 310 pages : illustrations ; 24 cm
9780593077900, 9780593077894, 0593077903, 059307789X
1005641426
Ebook version :
The four: who are these companies and why write about them?
Amazon: how Amazon became the most disruptive firm in the largest economy
Apple: tech goes luxury
Facebook: love is key to longevity
and great advertising
Google: our modern-day god
Lie to me: the Four and funny business
Business and the body: all businesses appeal to one of three organs
The T algorithm: what it takes to get to a trillion
The fifth horseman?: who will be next?
The Four and you: follow your talent, not your passion
After the horsemen: where are the Four taking us?