The four : the hidden DNA of Amazon, Apple, Facebook, and Google
Scott Galloway (Author)
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others cant match. And he reveals how you can apply the lessons of their ascent to your own business or career
History
1 online resource (viii, 310 pages)
9780735213661, 0735213666
1005095019
The four
Who are these companies and why write about them?
Amazon
How Amazon became the most disruptive firm in the largest economy
Apple
Tech goes luxury
Facebook
Love is key to longevity and great advertising
Google
Our modern-day god
Lie to me
The four and funny business
Business and the body
All businesses appeal to one of three organs
The t-algorithm
What it takes to get to a trillion
The fifth horseman
Who will be next?
The four and you
Follow your talent, not your passion
After the horsemen
Where are the four taking us?
Acknowledgments
Illustration credits
Notes
Index
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