The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
ISBN-13:
9780735213654
ISBN-10:
0735213658
Edition:
Illustrated
Author:
Scott Galloway
Publication date:
2017
Publisher:
Portfolio
Format:
Hardcover
320 pages
FREE US shipping
Book details
ISBN-13:
9780735213654
ISBN-10:
0735213658
Edition:
Illustrated
Author:
Scott Galloway
Publication date:
2017
Publisher:
Portfolio
Format:
Hardcover
320 pages
Summary
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (ISBN-13: 9780735213654 and ISBN-10: 0735213658), written by authors
Scott Galloway, was published by Portfolio in 2017.
With an overall rating of 3.9 stars, it's a notable title among other
Economic History
(Economics, Computer & Technology Industry, Business Technology, Entrepreneurship, Small Business & Entrepreneurship, Infrastructure, Processes & Infrastructure, Engineering, Social Aspects, Technology) books. You can easily purchase or rent The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google (Hardcover) from BooksRun,
along with many other new and used
Economic History
books
and textbooks.
And, if you're looking to sell your copy, our current buyback offer is $0.36.
Description
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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