They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
A revolutionary marketing strategy proven to drive sales and growth
They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
A Massive Buying Shift and the Blur between Sales and Marketing
This Book Wont Work for You If
The Discovery of They Ask You Answer
They Ask You Answer Defined
Brainstorming the Questions You Are Asked Every Day
The Ostrich Marketing Strategy
The CarMax Effect
A Dramatic Discovery
How One Remarkable Couple Changed My Perspective on the Power of Content to Sell
Content Never Sleeps
Using Assignment Selling to Avoid Common Sales Pitfalls
Using Assignment Selling to Determine Compatibility
How a StartUp Company in the Health Care Space Became the Thought Leaders of an Entirely New Industry
Implementation and Making It a Culture 151
The Discovery of the Big 5
Why We Must Talk about Money
How One Article about Money Generated More Than
HighEnd B2B Technology Company
Problems How to Turn
An Equipment Financing Company
Versus and Comparisons
Reviews and Best in Class
The Impact of Discussing the Competition
How They AskYou Answer Saved River Pools and Spas
How Block Imaging Embraced a Culture of Insourcing
The Content Manager Qualities Hiring and More
Measuring Return on Investment the Power of HubSpot and More
Your Questions Answered
How Do I Find More Time to Make This Work within My Organization?
Just How Important Is Video to Inbound and Content Marketing? How Does It Relate to They Ask You Answer?
How Long Will It TakeThey AskYou Answer to Work?
Ive Been Told If Were Not Adding Anything