The Design of Everyday Things: Revised and Expanded Edition

Front Cover
Basic Books, Nov 5, 2013 - Business & Economics - 368 pages
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

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User Review  - Cheryl_in_CC_NV - LibraryThing

A little too dated, unfortunately. Lots of his complaints have been addressed - but more issues continually arise. An updated and better written text should be required reading for every architect & designer. I found plenty of tidbits for a general interest reader. Read full review

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User Review  - nmarun - LibraryThing

I had this book on my list for quite some time, but somehow it was getting postponed. Now that I've read it, I'm glad I did. The concepts mentioned by Donald were no doubt very interesting, but the ... Read full review

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Contents

2
37
4
123
5
162
7
258
Acknowledgments
299
General Readings and Notes
305
References
321
Index
331
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About the author (2013)

Don Norman is co-founder and principal of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, and whose clients include companies from AT&T and Pfizer to the Ford Motor Company and Google. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer’s Advanced Technology Group, as well as an executive at Hewlett Packard, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

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