The Design of Everyday Things: Revised and Expanded Edition

Front Cover
Basic Books, Nov 5, 2013 - Business & Economics - 368 pages
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

From inside the book

What people are saying - Write a review

User ratings

5 stars
2
4 stars
6
3 stars
1
2 stars
1
1 star
0

LibraryThing Review

User Review  - untraveller - LibraryThing

I enjoyed much of the book. Problems were: it reads like a textbook, more examples are needed, it is definitely pro business and pro engineering - two activities I am not fond of, and the author is ... Read full review

LibraryThing Review

User Review  - mrgan - LibraryThing

DoeT isn't the world's best written book—Norman's style is too often kvetchy-casual, sounding more like a modern-day ranty blog post than a classic of academic design writing. But that is only one ... Read full review

Contents

2
37
4
123
5
162
7
258
Acknowledgments
299
General Readings and Notes
305
References
321
Index
331
Copyright

Other editions - View all

Common terms and phrases

About the author (2013)

Don Norman is co-founder and principal of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services, and whose clients include companies from AT&T and Pfizer to the Ford Motor Company and Google. He is Breed Professor of Design Emeritus at Northwestern University and Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He has served as Vice President of Apple Computer’s Advanced Technology Group, as well as an executive at Hewlett Packard, and his many books include Emotional Design, The Design of Future Things, and most recently, Living with Complexity.

Bibliographic information